After totally abandoning the traditional album format, Swizz Beatz tells Tim Westwood the Ruff Ryder crew never got the respect they deserved.
When it comes to the era of the late ‘90’s through the early aughts that saw Hip Hop boutique labels and joint ventures rack up an unprecedented amount of sales, Swizz Beatz thinks the Ruff Ryders collective has been overlooked. During an interview with Tim Westwood, Swizz looked back at the “Double R’s” run whistfully, saying the door was still open on collaborating with his crewmembers.
“I just feel like the whole Ruff Ryders thing wasn’t given its proper props,” Swizz said. “It was a great time for Hip Hop; we was very unique at the time. Nobody really brought in a culture within another culture—the bike culture—extreme sports mixed with the street. We had something really unique that happened and blew up real fast. People forget we were breaking all kinds of records, and I think we was going so strong and so powerful that the industry couldn’t deal with it no more.”
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